Neuroscience Review Letters
We are interested in the best research from across the entire spectrum of neuroscience, with our broad scope ensuring that the work we publish reaches the widest possible audience. This page gives more detail about the aims and scope of the journal.
Vol. 1 No. 2 (2020)
The Neuroscience Review Letters covers the significant developments across the entire field of neuroscience, including molecular and cellular neuroscience, neurogenetics, development, plasticity and repair, systems neuroscience, cognitive neuroscience, behavior, and neurobiology of disease, with occasional reviews in the history of neuroscience and ethics.
Neuro-management and Neuro-marketing are emerging as the “backbone” of Neuro-economics. Neuro-management was first proposed in 2006 by Professor Qingguo Ma from Zhejiang University in China. It uses cognitive neuroscience and technology to analyze economic and managerial issues. It focuses on exploring human brain activities and mental processes when people are faced with typical problems of economics and management.
Neuro-marketing emerged from neuro-economic research on “neural features” of consumer behavior. Interpretations of consumer behavior based on neural activity provide insight into the brain mechanism of decision-making underlying consumer behavior. Thus, marketing experts can determine what aspect/feature of the product will encourage different consumers in order to make a purchase. Then, the experts elaborate the appropriate marketing strategy, including the branding and how these relate to customer interest. Neuro-marketing research integrates the neuro-consumer behavior, neuro-marketing strategy and neuro-advertising.
Neuro-Industrial Engineering is an interdisciplinary field at the interface between cognitive neuroscience and industrial engineering. It uses advanced neuroscience and biofeedback technology to measure physiological responses in order to provide insight into people’s mental states without subjective consciousness control. Then this data, people’s neuro-activities with physiological and psychological states in the production process, are applied to operations management to improve processes for workers.
Neuro-entrepreneurship is based on the management ability that involves rational analysis (‘cold’ cognition) and emotional thinking (‘hot’ cognition). Both, ‘hot’ and ‘cold’ cognition seem to occur in dorsolateral (‘cold’) and orbitofrontal (‘hot’) areas of the brain’s frontal lobes.
Specifically, the topic will be centered on the following issues to expand current knowledge:
- Non-invasive neural technology approaches for neuro-marketing;
- Management of noninvasive neural techniques for brain augmentation in healthy aging;
- Human decision making in neuro-marketing and neuro-management;
- Optimization of neural technology for neuro-management and neuro-marketing;
- Neuro-management and neuro-marketing: implementation in clinics and hospitals;
- Monitoring and comparison of the efficiency of invasive and non-invasive neural technology implementation;
- Nano-technological avenues to improve the neuro-marketing and neuro-management;
- Memory, decision making and planning: theoretical approaches in management that meet technology;
- Societal challenges surrounding new emerging technologies.
The aim of this topic is to highlight novel applications of neural technology to neuro-management and neuro-marketing. This Research Topic will be important in integrating the management and neuro-marketing with newly developed neural technology.